GREYSTAR

How a portfolio of responsive websites have increased digital conversion rates for a global leader.

“By developing a multi-lingual website and a booking process that is fast, intuitive and easy to use, Greystar have been able to connect with a global audience.”

business challenges

We have been working closely with Greystar, a global leader in student accommodation and apartment living, for over 10 years. Greystar has a diverse and growing portfolio of premium student residences and ‘buy to rent’ developments in London.

creating the experience

As their ‘go to’ UK software consultancy and development agency, we have advised on and developed their portfolio of responsive websites and booking systems, principally targeted at an international audience. For example, Chapter Living, their premier London brand, has 8 sites and is multi-lingual to appeal to the Chinese market.

Our work has led to a material reduction in drop off points and higher conversion rates. We also host their sites and have developed the APIs to connect with their global booking systems.