In a world fixated with the opportunity of new technology we focused on developing a cross-platform product that would not detract from the essence of a safari visit - the wonderful animals and the thrilling experience of a Safari Drive.
“An award winning mobile app to entertain, educate and inspire, employing the latest geo-location technologies over 550 acres via its unique Safari Drive features.”
Knowsley Safari Park is a leading tourist attraction on Merseyside with 700+ animals and a stunning five mile safari drive.
Working with the client we developed 3 key objectives to measure success:-
Enhance the Safari Drive experience
Educate and entertain
Drive commercial opportunities
There were a number of specific technical challenges to overcome due to connectivity and the size of the Zoo. Working closely with Knowsley we solved these by combining the following technologies and techniques:-
Experience design (XD) approach
Innovative use of location-based services, mapping and Xamarin
Customised CMS
Safari Drive mode - using GPS and by dividing the park into 11 zones, the App self-navigates as the user drives around the park
The results are stunning. The App has delighted both the client and visitors alike.
Strategy Workshop
Journey Design
Prototyping
UX & Design
Location-based Services
App Development
Innovative SMS platform
Xamarin
reviews on both App stores
downloads per month
downloads per day
visitors downloaded the app
Away Resorts
Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app to help visitors make the most of their stay.
Marwell Zoo
This award-winning app has helped transform the Marwell Zoo experience, providing visitors with a delightful interactive adventure.
Living Lomonds
An experience-led project with physical and digital initiatives to re-connect people with the picturesque East Neuk of Fife.
