Marwell zoo
This award-winning app has broken new ground. By harnessing GPS and iBeacons technology, we were able to deliver features triggered by locations - allowing families to learn about the animals in new, exciting ways.
“An excellent app for an excellent zoo! We love Marwell. Great App!”
business challenges
Marwell Zoo is one of Hampshire's leading visitor attractions with 500,000+ visitors each year. Working with Marwell, we developed 5 key objectives to measure success on:-
Enhance the zoo experience
Assist guests pre, during and post visit
Educate and entertain in a way that connects with children and families
Increase customer loyalty
Drive commercial opportunities
creating the experience
Intelligent Mobile employed the latest technologies to enable dynamic content to be delivered to specific micro-locations across a 140 acre space. The App offers a unique solution via its Safari Mode, which enables each visitor to self-navigate the park and answers 3 fundamental questions:-
What is in front of me now?
What is on next?
How do I get there?
The Zoo now has an award winning platform to develop its commercial channel, with plans in the coming year to add new features and promotions via App messaging.
Visit Marwell Zoo's website to find out more and download the app.
Journey Design
Strategy Workshop
Prototyping
UX & Design
Location-based Services
Innovative SMS platform
App Development
Xamarin
5 Star
5 Star review on both app stores
30,000+
downloads to date
4.9%
of zoo visitors downloaded the app
14.7%
of groups visiting the zoo viewed the app
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