Its R2Q initiative (Ready to Quit Smoking) is designed to help young people quit smoking and aims to give young people the information they need to make choices about smoking.
The app had to be engaging, youth-focused and fun, encouraging young people to quit smoking.
“The main strengths of Intelligent Mobile are that they are innovative, creative and easy to work with. I would recommend Intelligent Mobile, they are a great company to work with and I hope to continue our professional relationship.”
The NHS decided to take advantage of how engaged young people are with mobile and online technologies and connect with them via an app to to provide help and assistance to help them quit smoking.
IM worked with the NHS to ensure the app was available on both iOS and Android and included a wealth of helpful information including a discussion forum, health benefits, quit tips, user profile and money savings tool.
The unique feature of the smoking cessation app is that it has been designed by young people for young people. IM hosted a workshop with a focus group of young people, aged 12 to 25, to work with them to define the requirements and the design of the app. This ensured that the app appealed to its target audience, met the needs of young people and was a driving factor in its success.
Mhairi (17) was one of the young people involved with the app. She said:
“We all got round the table with the designers and discussed how the app should look. We didn’t want the app to be negative, we wanted to give young people a positive app with lots of useful information to help them quit positively. So we wanted tips on how much money people could save and the discussion forum.
“We designed the logo and again we didn’t want it to be obviously about smoking. Smoking is still a problem with young people so we wanted an app that would really help and encourage them. We are really proud of the app because it’s so colourful and positive.”
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