The launch of world-leading 3D customer experience shakes up the UK living sector
The first-of-its-kind 3D viewing experience debuts at Greystar’s Greenford Quay, one of the UK’s largest build-to-rent (BTR) communities
London – 16 September 2024 – Greystar, a global leader in the investment, development and management of high-quality real estate across the living sector, has worked with Intelligent Mobile to launch an interactive 3D model on its 20-acre flagship BTR scheme.
Greenford Quay is a new waterfront neighbourhood that will house more than 2,000 new rental homes with comprehensive on-site amenities including workspace, gyms, restaurants and cafes, all designed with placemaking at the heart. The online 3D model, developed in partnership with Intelligent Mobile and 3D Estate, captures all the features mentioned, including scenic balcony views and walking paths throughout the entire estate.
Users can walk around the Greenford Quay site and individual flats as though present in person, viewing the property in their own way anytime and anywhere. It also reflects the site’s unique natural surrounding that connects its residents with water and woodland, being located a short walk away from the Grand Union Canal and historic 100-hectare Horsenden Hill woodland.
The solution, powered by the 3D Estate platform, has a track record of success spanning over 400 developments in 10 countries. Over the last 3 years, the technology has been shown in Europe to increase the conversion rates of online enquiries by 50%. It achieves this by offering a highly immersive and realistic viewing experience, transforming how potential residents engage with new developments – even before construction begins.
Jamie Lovie, Managing Director at Intelligent Mobile, said: “As the exclusive provider of 3D Estate in the UK, Intelligent Mobile is delighted to partner with Greystar to bring this groundbreaking technology to life at Greenford Quay. Our 3D solution is a true game-changer, offering unparalleled detail and convenience. It perfectly aligns with Greystar's commitment to innovation and exceptional living experiences.”
Ben Parkinson, Director of Digital Experience at Greystar, commented: “Greenford Quay continues to lead the Build-to-Rent (BTR) sector by introducing 3D Estates, becoming the first UK residential scheme to offer an immersive, shopping experience utilising this technology. This aligns with our vision to revolutionise property search, making it more engaging, intuitive, and efficient. By offering interactive digital experiences, we aim to transform how people explore & engage to enhance our customer journey. We remain committed to creating innovative, community-led environments that reshape the way people interact with real estate in the digital age.
The link to view the new interactive 3D model at Greenford Quay is here.