SMS can provide a number of benefits for businesses looking to communicate with customers. From appointment confirmations and reminders, to marketing messages about offers, SMS is a powerful tool that when used correctly can result in a high number of opens and clicks. For this month’s Friday Five we’re looking at 5 benefits of integrating SMS with your CRM. 

1). Take advantage of SMS 

The first benefit is the most obvious one – adding SMS to your CRM allows you to take advantage of this powerful tool for marketers, customer service and even HR teams. It’s an easy way to communicate with customers or employees, and cuts through the noise of email. With 90% open rates, it’s a channel that you can’t ignore. By integrating SMS with your CRM, you can ensure that your staff have access to this powerful customer communication tool. 

2). Everything is in one place 

Marketers know the challenges of juggling multiple tools – CRM, social media accounts, reporting dashboards, content planners and schedulers, Google Analytics...the list goes on. By integrating with your current CRM, this can streamline the number of systems you’re using. And even better if it’s a tool like Microsoft Dynamics which offers other marketing integrations. 

3). Better customer insights 

With our off the shelf SMS solution, you’re able to see who has opened messages and clicked links. But a major benefit of integrating with your CRM is that this data links to all other records you have for that customer, providing much better customer insights. 

4). Personalised communication 

Sending a personalised message can be so much more powerful than an un-personalised one. By integrating with your CRM, it’s easy to ensure that every message you send has a named recipient, as that data can be pulled from your existing CRM records. You can also use other data you keep in your CRM to help create funnels and marketing lists based on customer’s preferences and buying habits – making messages much more impactful. 

5). A multi-channel communication system for your business 

While we know there are huge benefits from using SMS, we also know that the best communication approach is a multi-channel one. By integrating with your CRM, you create a system with all tools at your disposal, creating the best customer experience. And if you want to add additional messaging channels like WhatsApp, Facebook Messenger or Signal...well we can help with that too. 

If you want to learn more about integrating SMS with your CRM, get in touch. We have a wealth of experience integrating with various CRM tools, and would love to help you create a best-in-class solution for your business.