LONGLEAT Mobile app
UK app of the year 2019 & Scottish App of the Year 2019
How we helped one of the UK’s leading visitor attractions to create “the World’s Best Safari App”
“With over 20,000 downloads in the first month, the Longleat app is already proving a huge success for us and a hit with our visitors. The App has had exceptional feedback across social media, visitor and App Store channels. Intelligent Mobile were able to understand our goals, and help us achieve them. We have loved working with Intelligent Mobile and believe the App sets a high standard.”
business OBJECTIVES
Longleat asked us to deliver “the World’s best Safari Park App”.
Working with Longleat, we developed 3 key objectives:-
Enhance the visitor experience - pre, during and post visit - to educate and entertain children and families and increase positive reviews on the App stores, Facebook and Trip Advisor;
Reduce reliance & the cost of print (brochures/maps) and replace CDs; and
Drive commercial opportunities by increasing “on park” secondary spend and customer loyalty (VIP & Annual Passholders).
creating the experience
The App comes to life ‘on park’ where the content and navigation options are unique to each user and their exact current location. As the user moves the App and its contents change. It is a unique personal experience.
The project has delivered a number of innovative features and technical firsts:-
Safari Drive - A self-navigating, location-based audio and information system that combines a bespoke mapping solution and GPS;
Park Messenger - A new benchmark ‘in App’ notifications for Visitor Attractions, bespoke geo-location and time triggered messaging system to inform and drive secondary spend;
New Mapping, Xamarin & Umbraco tools – to deliver the project required technical ‘firsts’ in the modification and extension of these Microsoft approved platforms.
A key challenge was the lack of connectivity on-site. We overcame this challenge by allowing the App and key features to function offline delivering a seamless experience for guest.
The Longleat app has won ‘UK App of the Year’ at the UK App Awards 2019. It was also a finalist for ‘App of the Year - Travel & Leisure’ at the same awards.
The Longleat app also won ‘App of the Year’ at The Herald Scottish Digital Business Awards 2019.
Prototyping
Journey Design
UX Design
Location-based Services
Innovative Location Based Notifications
Xamarin
iOS and Android App Development
Custom Umbraco CMS
Awards & recognition
5 star
exceptional customer reviews on both App stores
350,000+
downloads to date
SIGNIFICANT
cost & environmental savings by replacing CDs and reducing print costs
9,000 acres
Delivering custom geo-notifications across park
related case studies
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Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app to help visitors make the most of their stay.
Marwell Zoo
This award-winning app has helped transform the Marwell Zoo experience, providing visitors with a delightful interactive adventure.
Knowsley Safari
A mobile app to entertain, educate and inspire, employing the latest geo-location technologies to enhance the live experience of a Safari Drive.